Michael is passionate about the transformative power of storytelling to amplify community voices, shift public narratives, and contribute towards lasting systems change.

Prior to joining PRF, Michael completed a Bachelor of Communication (Media) at RMIT University before starting his own story-driven video production company. Over the next 10 years, Michael and his team produced hundreds of social impact videos for not-for-profits, foundations, and ASX-listed companies throughout Australia.

Outside of work, he enjoys hiking in nature, watching films, and spending time with friends and family.